Arizona Tribune - HawkSearch by Bridgeline Powers Four Websites for Home Decor and Lifestyle Brand

Poor search relevance and the need for a more intuitive shopping experience across a visually rich product catalog led to the need for a new search provider. Given the visual nature of the home decor and lifestyle brand's business brand, HawkSearch's Visual Search will provide shoppers with a more intuitive way to find their products.

HawkSearch's Visual Search and AI-powered relevance capabilities enable shoppers to find products using natural, style-focused language, creating a more engaging and seamless discovery experience. HawkSearch's ability to understand visually descriptive search queries was a key factor in the decision, along with the platform's ability to give merchandising teams greater control over product rankings and behind-the-scenes search configuration.

"HawkSearch is built to support brands with visually dynamic catalogs and evolving ecommerce needs," said Ari Kahn, President and CEO of Bridgeline Digital. "This implementation demonstrates how AI-powered search can create a more intuitive customer experience while giving teams the tools to manage discovery strategically."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
[email protected]

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

H.Thompson--AT