Arizona Tribune - La Mer Beachfront Resort Unveils Its Newest Creation - a Dazzling "Sapphire Christmas" on the Jersey Shore as a New Holiday Landmark Arrives in Cape May

CAPE MAY, NJ / ACCESS Newswire / October 29, 2025 / This holiday season, La Mer Beachfront Resort will debut a spectacular new addition to its festive celebrations: a 30-foot Sapphire Light Christmas Tree, one of the tallest and most radiant of its kind along the Jersey Shore.

This remarkable installation was conceptualized and created in collaboration with The Becker Group. Together, La Mer and The Becker Group have transformed the resort's beachfront into a glowing winter wonderland - a new holiday landmark for Cape May and the entire Jersey Shore. The tree will serve as the centerpiece of La Mer's seasonal celebration, inviting guests, the Cape May community, and visitors from across the region to share in the joy of the season.

"Our new Christmas tree is a celebration of tradition, wonder, and togetherness. With its three-foot star and thousands of lights, it will be a true holiday landmark," said Francesca Santoro, President & CEO of La Mer Beachfront Resort.

"La Mer has long been synonymous with the art of coastal celebration," added George Andy, Managing Partner. "This year's Sapphire Holiday is a testament to our tradition of blending seaside luxury with the spirit of the season-elevating holiday gatherings into extraordinary moments that the Andy family has cultivated for more than fifty years."

The official tree-lighting celebration will take place on Saturday, November 29, 2025, marking the fourth year of La Mer's cherished tree-lighting event and officially ushering in the magic of the holiday season at the resort.

About La Mer Beachfront Resort

Perched along Cape May's iconic shoreline, La Mer Beachfront Resort is a premier destination where timeless sophistication meets coastal allure. With oceanfront accommodations, elevated dining, and curated guest experiences, La Mer continues to define luxury by the sea-inviting guests to create unforgettable memories in every season.

Owned and operated by the Andy family since 1969, the resort features 162 modern guest rooms, on-site dining at The Pier House, a seasonal outdoor heated pool, beach services, and concierge-tailored experiences. Celebrating more than 50 years at the shore, La Mer remains a cherished destination for families, couples, and travelers from near and far.

About The Becker Group

The Becker Group, a Baltimore-based manufacturer specializing in experiential marketing and large-scale décor, has been a leader in the industry for more than 70 years. Originally founded by "Father Noel" Gordon Becker, the company remains a family-owned business known for bringing to life whimsical concepts-from flying reindeer to hopping bunnies-in malls, hotels, municipalities, and venues across the country and beyond.

While rooted in holiday décor, The Becker Group has evolved to lead in pop-up events, brand activations, refurbishments, and immersive marketing experiences. The company is thrilled to collaborate with La Mer Beachfront Resort on this magnificent holiday display and looks forward to illuminating the beaches of Cape May-and beyond-for many seasons to come.

SOURCE: La Mer Beachfront Resort

View the original press release on ACCESS Newswire

R.Garcia--AT