Arizona Tribune - Specificity Cracks the Code on Cross-Channel Precision: Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social

Specificity's proprietary ad tech identifies real human beings actively in-market for specific products or services-filtering out bots, click farms, and irrelevant impressions. Now, clients can extend their message across display, social, and video-- including Connected TV with laser-sharp consistency, reaching one audience, multiple ways, all verified and intent-rich.

"The industry talks about omnichannel a lot, but what they really mean is reusing creative across platforms," said Jason Wood, CEO of Specificity. "We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer."

Why it matters:

Most agencies rely on platform-specific targeting. Specificity flips the script by owning the audience, not the platform-then serving that audience wherever they consume content. The result? Fully aligned messaging and exponential impact across multiple digital touchpoints.

Core differentiators:

• Verified Human Targeting - No bots. No fraud. Just real, high-intent consumers.

• Cross-Platform Audience Continuity - Reach the same audience on display, social, and now video (including CTV/OTT).

• Proprietary AI-Driven Intent Data - Updated daily to track and respond to real-time buyer behavior.

From social feed to screen time, Specificity empowers brands to be everywhere their audience is-without guesswork, waste, or inflated CPCs.

About Specificity

Specificity (OTC PINK:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real people. Leveraging advanced ad tech and proprietary data, Specificity enables precision targeting of in-market consumers across display, social, and video-guaranteeing that every campaign reaches the right human, in the right place, at the right time.

For more information, visit www.specificityinc.com.

Media Contact:
Chris Gruening
Vice President, Client Services
Specificity
[email protected]
SpecificityInc.com

SOURCE: Specificity Inc.

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O.Gutierrez--AT