Arizona Tribune - GameSquare and Chartis Announce Strategic Data Partnership to Measure Brand and Creator Impact for User-Generated Content (UGC) Across Gaming

FRISCO, TX / ACCESS Newswire / September 22, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology and digital native treasury company, today announced a strategic data and business development partnership with Chartis, one of the leading user-generated content (UGC) games media companies.

The partnership brings together Chartis' capabilities in building and operating in-game experiences on UGC gaming platforms like Fortnite with GameSquare's Hatchet data and analytics platform. Together, this creates an enhanced measurement offering designed to help brands better understand how gaming activations influence engagement across streaming, social media and creator ecosystems. Chartis works directly with game developers, brands and intellectual property holders on Fortnite Creative and UEFN experiences, while Hatchet provides extensive live-streaming and social content measurement across platforms including Twitch, YouTube and TikTok.

"Brands increasingly recognize gaming as an important part of culture and consumer engagement, but measurement and attribution remain critical to unlocking larger investments," said Justin Kenna, CEO of GameSquare. "By combining Chartis' ability to create compelling in-game experiences with Hatchet's data and creator intelligence, we believe we can give brands a much clearer understanding of what drives engagement, which creators amplify an activation, and how gaming campaigns translate into broader cultural impact. This partnership is another example of how GameSquare is using data and technology to strengthen our agency offering and create differentiated solutions for brands."

Through the partnership, GameSquare and Chartis intend to provide brands with deeper insights across several areas, including:

• Map and Content Uplift: Measuring how gaming experiences perform and trend post-launch, benchmarked against streaming activity, creator engagement and broader content trends.
• Brand Uplift: Measuring changes in online conversation, sentiment and reach surrounding brands integrated into gaming experiences.
• Creator and Media Impact: Identifying the creators, influencers and media channels that have the greatest impact on engagement and helping brands more effectively allocate creator marketing spend.
• Trend Intelligence: Identifying emerging content and creator trends that can help inform future UEFN experiences and marketing strategies.

The companies also expect to explore ways to connect Hatchet data with Chartis' existing technology and in-game analytics capabilities, creating a more comprehensive view of how social conversation and creator activity correlate with gameplay and engagement. The collaboration aims to blend one of the largest datasets in the UGC gaming landscape with one of the leading creator and social media data and analytics platforms.

"GameSquare and Hatchet add an important data layer to what we are already building for brands inside Fortnite Creative and UEFN," said Andrew Temkin, CBO of Chartis. "The ability to connect what is happening inside a branded gaming experience with creator activity, streaming viewership and social conversation gives our partners a more complete picture of performance. Together, we can move beyond simply creating great experiences and provide richer, measurable insights into what is actually driving engagement."

"UGC content lives on platforms across gaming, social media, and streaming - and each speaks to a different part of how audiences are engaging with that content," said Arkadiusz Mirecki, Head of Engineering at Chartis. "Our collaboration with GameSquare bridges the gap between these datasets to better follow the conversations about UGC experiences wherever they are."

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

About Chartis GG, Inc.

Chartis sits at the intersection of UGC and media, investing in breakout UGC games while operating a leading creator network that connects brands with next-generation audiences in authentic, high-impact ways. With 100B+ monthly in-game impressions and 6B+ social views, Chartis' operated games and social media pages turn attention into measurable scale. With 95% market share across top UGC experiences and 250+ creators in its network, Chartis is the end-to-end partner for brands looking to engage Gen Z and Gen Alpha audiences at scale. For more information, visit www.chartis.gg

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance; the success of the partnership with Expansion Partners; the scope, timing, delivery and financial contribution of the CEER agreement; the ability to obtain platform and other third-party approvals required for in-game activations; integration, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the financial and business benefits of acquisitions, divestitures, and restructuring efforts, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

Media Relations
Email: [email protected]

SOURCE: GameSquare Holdings, Inc.

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R.Lee--AT