Arizona Tribune - HUB Cyber Security's Published Architecture Points to a Much Larger Opportunity

The disconnect between perception and architecture is what creates the value proposition. Most investors still view HUB through the lens of its past, not the infrastructure it is developing today. That misalignment is where early positioning becomes powerful.

HUB is building an operational layer for a future of automated, compliance-driven finance. The financial sector is shifting toward autonomous workflows, machine-driven risk controls, real-time identity verification, and continuous monitoring. That transition requires a control system capable of handling authentication, credentialing, audit trails, and high-volume transaction oversight.

HUB Has It, and It's Ready to Scale

HUB has spent the last year turning those capabilities into a commercial platform that regulates, orchestrates, and secures the financial environment from the inside. This is not conceptual or speculative. It is the direction every major regulator and institution is heading toward as digital transactions scale and traditional controls begin to buckle.

Investors often look for proof that a company is solving a real problem. HUB has that proof. The validation came through commercial contracts tied to perpetual KYC and AML operations and through traction with organizations that cannot rely on outdated oversight structures.

The company is positioning itself as a needed systems provider for institutions dealing with rising compliance burdens tied to payments, fintech, remittances, and digital assets. HUB is designed for the emerging financial system, not the one being retired. That gives the technology longevity and the business model multiple upgrade paths as automation accelerates across the industry.

The low valuation hides a strategic shift that could redefine the company's path. HUB is moving beyond traditional cybersecurity and into the fabric of automated financial operations. The theme is simple. As finance becomes machine-driven, the world will need machine-driven oversight. HUB is one of the few public companies with technology already aligned to that future.

Intrinsic Value and Inherent Potential

If the market is underestimating one thing, it is the value of a security architecture that becomes mandatory, not optional. Companies that provide mandatory infrastructure often re-rate quickly once adoption becomes visible.

This is where the investment thesis begins to open up. HUB sits in a category that institutional investors revisit when they want exposure to infrastructure-grade security with leverage. The public float is small, the valuation is compressed, and the narrative is starting to shift. If HUB continues executing on its strategy, the company will not trade as a distressed cybersecurity vendor. It will trade as a core systems provider for the next chapter of financial automation. That transition is the part of the story the market has not priced in.

The gap between where HUB is priced and where the company is positioned is the value proposition. The market is missing the strategic reality that autonomous finance does not work without autonomous oversight. HUB is building the oversight. That is why the story is early. And that is why investors are beginning to take notice.

About HUB Cyber Security Ltd.

HUB Cyber Security Ltd. (Nasdaq: HUBC) is a global leader in confidential computing, AI-driven data fabric, and cybersecurity. HUB's Secured Data Fabric (SDF) empowers organizations to virtualize, secure, and analyze sensitive data across borders and silos generating real-time intelligence while meeting the highest regulatory standards. With operations across North America, Europe, and Israel, HUB Technologies partners with Fortune 100 companies, global banks, and sovereign institutions to secure the next generation of digital infrastructure.

Forward-Looking Statements

This press release contains forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are typically identified by words such as "plan," "believe," "expect," "anticipate," "intend," "outlook," "estimate," "future," "forecast," "project," "continue," "could," "may," "might," "possible," "potential," "predict," "seem," "should," "will," "would" and other similar words and expressions, but the absence of these words does not mean that a statement is not forward-looking.

The forward-looking statements are based on the current expectations of the management of HUB, as applicable, and are inherently subject to uncertainties and changes in circumstances and their potential effects and speak only as of the date of such statement. There can be no assurance that future developments will be those that have been anticipated. These forward-looking statements involve a number of risks, uncertainties, or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, those discussed and identified in public filings made with the SEC by HUB and the following: (i) significant uncertainty regarding the adequacy of HUB's liquidity and capital resources and its ability to repay its obligations as they become due; (ii) the war between Israel and Hamas commenced in October 2023, which may harm Israel's economy and HUB's business; (iii) expectations regarding HUB's strategies and future financial performance, including its future business plans or objectives, prospective performance and opportunities and competitors, revenues, products and services, pricing, operating expenses, market trends, liquidity, cash flows and uses of cash, capital expenditures, and HUB's ability to invest in growth initiatives and pursue acquisition opportunities; (iv) the outcome of any legal or regulatory proceedings against HUB in connection with our previously announced internal investigation or otherwise; (v) the ability to meet stock exchange continued listing standards and remain listed on the Nasdaq; (vi) competition, the ability of HUB to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (vii) limited liquidity and trading of HUB's securities; (viii) geopolitical risk, including military action and related sanctions, and changes in applicable laws or regulations; (ix) the possibility that HUB may be adversely affected by other economic, business, and/or competitive factors; and (x) other risks and uncertainties set forth in the sections entitled "Risk Factors" and "Cautionary Statement Regarding Forward-Looking Statements" in HUB's Annual Report on Form 20-F filed on May 1, 2025.

Should one or more of these risks or uncertainties materialize or should any of the assumptions made by the management of HUB prove incorrect, actual results may vary in material respects from those expressed or implied in these forward-looking statements.

All subsequent written and oral forward-looking statements concerning HUB or other matters addressed in this press release and attributable to HUB or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in the press release. Except to the extent required by applicable law or regulation, HUB undertakes no obligation to update these forward-looking statements to reflect events or circumstances after the date of this press release to reflect the occurrence of unanticipated events.

Accuracy & Disclosure Statement: Hawk Point Media Group, LLC (HPM) has been retained by IR Agency, Inc. to provide press releases, editorial insights, and digital media production for HUB Cyber Security Ltd. This content is sponsored. For services rendered from December 5, 2025 through December 12, 2025, HPM has been compensated five thousand dollars (USD) via wire transfer for content creation and syndication related to HUB Cyber Security Ltd. The information contained herein is based on sources believed to be accurate and reliable at the time of creation, including publicly available filings, company disclosures, and direct website content. This material is provided for informational purposes only and should not be interpreted as investment advice, a recommendation, or an offer to buy or sell any security.

At the time of publication, HPM does not own, buy, sell, or trade securities of the companies covered. However, individuals or organizations that have retained HPM may hold shares of HUB Cyber Security Ltd. and may sell those shares during the coverage period. Such sales could place downward pressure on the stock price and result in financial loss for investors.

Any reproduction, redistribution, or syndication of this content must include this disclosure in full. This statement is provided in accordance with Section 17(b) of the Securities Act of 1933, the Federal Trade Commission's Endorsement Guides, and other applicable laws governing sponsored communications and paid investor content.

Media contact for this content: [email protected]

SOURCE: HUB Cyber security, Ltd.

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