Arizona Tribune - Amaze Appoints Gwan Yip as Chief Product Officer to Drive Continued Evolution of Creator-Powered Commerce

NEWPORT BEACH, CA / ACCESS Newswire / March 26, 2025 / Amaze (NYSE American:AMZE), a global leader in creator-powered commerce, is pleased to announce the appointment of Gwan Yip as Chief Product Officer. With a proven track record of driving product innovation and scaling technology solutions across various industries, Yip will play a pivotal role in advancing Amaze's product strategy as the company continues to empower creators to monetize their brands and grow their communities.

Yip brings over two decades of experience at the intersection of product development, eCommerce, and technology. Most recently, he served as CEO and Co-Founder of Core3D, a web-based 3D design technology company, where he led efforts to democratize 3D design tools for fashion, retail, and creator industries. Prior to Core3D, Yip established and grew eCommerce divisions for fashion and retail brands, gaining invaluable experience in building product-centric businesses across multiple sectors, including fashion, retail and food.

At Amaze, Yip will oversee the Product and Engineering teams, fostering a collaborative environment to ensure that product and technology evolve in tandem. His philosophy of integrating product and engineering teams to work cohesively will be instrumental in scaling Amaze's technology ecosystem into a world-class platform that supports creators worldwide.

"I'm thrilled to join Amaze at such an exciting inflection point for the company," said Gwan Yip, Chief Product Officer of Amaze. "The team has done incredible work to reach this stage, and I am excited to help shape the next chapter of the company. We have everything in place to redefine the future of the creator economy, and I can't wait to contribute to our shared success."

As Chief Product Officer, Yip will be responsible for shaping Amaze's product strategy, ensuring that the company's offerings continue to meet the evolving needs of creators while supporting the broader vision of making creator-powered commerce accessible to anyone, anywhere.

"Amaze is at the forefront of the creator economy, and Gwan's experience in product development and technology leadership makes him a perfect fit for our team," said Aaron Day, CEO of Amaze. "We look forward to his contributions as we continue to build a cutting-edge platform that helps creators grow their businesses and succeed in an ever-changing digital landscape."

Yip's appointment underscores Amaze's commitment to delivering innovative solutions for creators and positioning the company for continued growth as it expands its impact on the global creator economy.

For investor information, visit ir.amaze.co

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About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the federal securities laws. Such statements relate to our future plans, developments, performance or financial condition, as well as our expectations regarding the corporate name change and trading symbol change. These forward-looking statements are not historical facts, but rather are based on current plans, expectations, and estimates of management of Fresh Vine and Amaze. Forward-looking statements include, but are not limited to, statements regarding our or our management team's expectations, hopes, beliefs, intentions or strategies regarding the future of the combined companies and the expected benefits of the acquisition. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. In some cases, you can identify forward-looking statements by the following words: "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "should," or the negative of these terms or other similar expressions, but the absence of these words does not mean that a statement is not forward-looking.

Forward-looking statements are subject to a number of risks and uncertainties (some of which are beyond our control) that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements. The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: (i) the potential effect of the announcement of the acquisition on Amaze's or Fresh Vine's business relationships, performance and business generally, including potential difficulties in employee retention; (ii) the outcome of any legal proceedings related to the merger agreement or the acquisition (iii) the risk that Fresh Vine will be unable to maintain the listing of Fresh Vine's securities on NYSE American; (iv) the risk that the price of Fresh Vine's securities may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine's or Amaze's business and changes in the capital structure; (v) the risk that the anticipated benefits of the acquisition or other commercial opportunities may otherwise not be fully realized or may take longer to realize than expected; (vi) the impact of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which customers and suppliers operate; (vii) the risk that integration of Amaze and Vine post-closing may not occur as anticipated or the combined company may not be able to achieve the growth prospects and synergies expected from the transaction, as well as the risk of potential delays, challenges and expenses associated with integrating the combined company's existing businesses; (viii) the risk that Fresh Vine and/or Amaze may not achieve or sustain profitability; (ix) the risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; and (x) the risk that Fresh Vine and/or Amaze experiences difficulties in managing its growth and expanding operations. Additional factors that may affect the future results of Fresh Vine are set forth in its filings with the United States Securities and Exchange Commission (the "SEC"), which are available on the SEC's website at www.sec.gov. The risks and uncertainties described above and in the SEC filings noted above are not exclusive and further information concerning Fresh Vine and its business, including factors that potentially could materially affect its business, financial conditions or operating results, may emerge from time to time. Readers are urged to consider these factors carefully in evaluating these forward-looking statements, and not to place undue reliance on any forward-looking statements. Readers should also carefully review the risk factors described in other documents that Fresh Vine files from time to time with the SEC. The forward-looking statements in this release speak only as of the date of this release. Except as required by law, Fresh Vine assumes no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

SOURCE: Amaze Holdings, Inc.

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K.Hill--AT