Arizona Tribune - MAGIC New York Builds Vibrant Connections Among Leading Retailers

FASHION FORWARD COLLECTIONS & TREND DIRECTION
Attendees previewed and shopped selections from top names alongside emerging designers including Gentle Souls by Kenneth Cole, Maggy London, Barefoot Dreams, Betsey Johnson, English Factory, Things Between, Hidden Jeans and Little Words Project. The collections highlighted a strong interest in versatile materials and pieces featuring bold colors and creative fabrications that transition easily between seasons, reflecting consumers' continued focus on investment dressing.

"This season's MAGIC New York delivered exceptional engagement for our fashion community through thoughtfully designed activations, timely education programming, enhanced shopper experiences and overall, a marketplace event strategically timed with New York Fashion Week," says Jordan Rudow, Vice President of MAGIC. "The excitement was palpable, with many attendees appreciating the seamless cross-shopping opportunities with COTERIE New York, creating a comprehensive buying experience that served multiple market segments."

BEYOND THE BOOTH INTERACTIVE EXPERIENCES
The event featured an engaging runway show highlighting key trend directions from the Spring/Summer 26 Buyers' Guide. The theme Vibrant Escape celebrated coastal life through vivid hues and lush prints, featuring a mix of patterns and graphics that captured the season's energetic mood. Avant Craft showcased artisan-inspired pieces with textures and heritage crafted details, highlighting natural fibers that resonated with buyers seeking authenticity. Elemental Flow presented pastel color palettes and romantic textures with layered silhouettes creating a dreamy vibe.

The MAGIC Hub served as the central point for attendee engagement, featuring exclusive giveaways and beauty touch-ups. Attendees also enjoyed personalized experiences, including a permanent jewelry station, fashion illustration artist capturing the event's exciting energy and a DIY Charm Bar allowing personalization opportunities that reflected retail's growing customization trend.

RETAIL INTELLIGENCE BUSINESS INSIGHTS & EDUCATION
MAGIC New York's educational program provided actionable insights for retailers and brands navigating today's complex market landscape. Sessions covered critical topics including science-based merchandising strategies to influence purchasing decisions, comprehensive SS26 trend forecasting in partnership with Future Snoops and digital marketing formulas to drive traffic and sales.

Additional programming explored the growing importance of live selling for boutique retailers and strategic planning for the upcoming holiday season. Attendees gained practical knowledge about creating effective product displays, understanding shopper behavior triggers, designing photo-worthy merchandising for social media sharing and identifying must-have key items for apparel, footwear and accessories for the coming seasons.

Continue the excitement at MAGIC Nashville on October 2-3, 2025, at the Music City Center. Looking ahead to 2026, the show calendar includes MAGIC New York returning February 24 - 26, 2026 and MAGIC Las Vegas, February 17 - 19, 2026.

For more information about upcoming MAGIC events or to register, visit www.magicfashionevents.com.

About MAGIC
MAGIC is a high-energy fashion experience and home to the industry's largest selection of trend-driven and young contemporary apparel, footwear, and accessories. Fusing scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers - from big-box to boutique - with influencers, media, and industry thought leaders. More than just events, MAGIC is a deeply rooted community, and a place brands and retailers call home. For more information, please visit www.magicfashionevents.com.

About Informa Markets
Informa Markets, a subsidiary of Informa plc (LON:INF), creates platforms for industries and specialist markets to trade, innovate and grow. With a global reach and diverse portfolio of verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure, Informa Markets connects buyers and sellers worldwide through face-to-face exhibitions, targeted digital services and actionable data solutions. For more information, visit www.informamarkets.com.

Media Contact
Informa Markets North America PR
[email protected]

SOURCE: INFORMA MARKETS - FASHION

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M.O.Allen--AT