Arizona Tribune - DSR Motor Group Expands With Acquisition of Atlantic Toyota in Lynn, MA

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DSR Motor Group Expands With Acquisition of Atlantic Toyota in Lynn, MA

AUTOMOTIVE 14.01.2025

A North Shore native, and son of the late automotive pioneer Ira Rosenberg, David Rosenberg said this is an especially meaningful transaction for the group.

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DSR Motor Group, led by automotive industry veteran David Rosenberg, proudly announces the acquisition of its twelfth store, Atlantic Toyota, a dealership deeply rooted in the Lynn community at 671 Lynnway. This purchase marks an exciting new chapter for DSR Motor Group, as Rosenberg and Operating Partner Michael Brown carry forward the legacy of former owners, Les Rosenberg and John Biggio, who built Atlantic Toyota on family values, community connection and exceptional customer service.

DSR Motor Group Acquires Atlantic Toyota
Pictured: Mike Brown, John Biggio and David Rosenberg

"Les was one of the first Toyota dealers my father met, and the two shared a bond that lasted throughout their respective careers," David Rosenberg mentioned.

Under the DSR Motor Group's leadership, Atlantic Toyota will set out to carry on the values of its former owners, Les and John, while evolving its practices to maintain and surpass customer's expectations.

"The store has a great reputation with customers and employees alike," David Rosenberg said, noting the tenure of the staff. "Atlantic Toyota will operate under the same name, with the same value Les and John emulated each day - providing ultimate transparency and exceptional customer service," he concluded.

Atlantic Toyota's evolved approach will also emphasize fairness and simplicity when it comes to pricing, just as the store has always done. Customers will continue to benefit from an efficient process that values their time, carried out by friendly and approachable staff.

Michael Brown, the new Operating Partner of Atlantic Toyota, echoed this sentiment. "Today's customers expect speed, fairness, and clarity, and we're here to deliver exactly that. From the moment someone walks through our doors-or visits us online-they'll notice a DSR Motor Group difference: a commitment to making the car-buying process both easy and enjoyable. This isn't about changing what worked; it's about building on it and delivering an even greater experience."

"This is about more than selling cars," added Brown. "It's about changing how customers feel when they engage with a dealership. Convenience is key. Buying a car should fit into their lives-not the other way around."

DSR Motor Group invites the entire North Shore and Greater Boston community to experience this new chapter for Atlantic Toyota. Whether buying, selling, or servicing a vehicle, consumers will discover a dealership that is committed to its customers and community.

"I've admired Les and John for a long time, and it's an honor to carry on their legacy. They created more than a dealership. They built an institution that has served the community for nearly 50 years," said David Rosenberg.

About DSR Motor Group
Founded by David Rosenberg, DSR Motor Group is a family-owned automotive group, with 12 locations and brands across New England. The group is dedicated to transparency, innovation and fostering strong community ties. For more information, visit Atlantic Toyota at 671 Lynnway, Lynn, MA, or contact Amanda Rosenberg - [email protected]

Contact Information
Amanda Rosenberg
Director of Marketing
[email protected]
6176509425

SOURCE: DSR Motor Group

B.Torres--AT

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